The core concept of this commercial, titled “Savoring Mid-Autumn,” was to evoke a sense of coziness and nostalgia. Our role was to create the perfect setting for this narrative. We designed and built two distinct 3D backgrounds—a comfortable home scene and a charming kitchen scene—to ground the story in a relatable and emotionally resonant space. The goal was to make these digital environments feel as warm and authentic as a real home.
We were responsible for bringing the entire background world to life. This involved 3D modeling the scenes, carefully arranging the layout to support the on-screen action, and applying shading and lighting. Our meticulous attention to detail in these stages was crucial to creating a cohesive and inviting look. We then handled the rendering, producing the final 3D background images that were seamlessly integrated with the animated foreground characters.
To complete this beautiful commercial, we collaborated with a partner studio. Our partners expertly handled the foreground modeling and animation of the characters and mooncakes, bringing them to life with personality and charm. They also managed the final compositing to combine our 3D backgrounds with their animated foreground elements. This teamwork allowed us to focus on our specialty, ensuring every element of the final commercial was polished and visually harmonious.
The final TVC was a success, with our detailed 3D backgrounds providing the perfect foundation for a touching Mid-Autumn story. The seamless integration of our environments with the character animation resulted in a cohesive and visually pleasing commercial. This project highlights our strength in creating immersive 3D worlds and our ability to work collaboratively to deliver high-quality visual content that truly resonates with an audience.
