The core concept was to capture MC’s undeniable charisma and “translate” it into a stylized, Pixar-esque 3D character. Moving away from traditional realism, we opted for a look that felt collectible and modern—perfectly suited for a tech-savvy audience. Our goal was to ensure that even in a digital form, the “Digital MC” remained iconic, charming, and instantly recognizable.
We were responsible for the complete 3D character production within Blender. This involved building the model from the ground up, focusing on clean topology and production-ready geometry. To ensure an authentic performance, we meticulously studied MC’s signature facial expressions and body language, which we then breathed into the character through personality-driven animation.
We also developed two bespoke digital wardrobes with custom PBR materials—a vibrant red for local rewards and a sleek white-and-blue for travel. These assets were engineered for absolute color accuracy, ensuring a premium visual experience whether viewed on a mobile screen or as a giant wall-mount in the MTR.
This project was a masterclass in production synergy. Working under the project director’s creative lead, we provided a high-end 3D asset that integrated seamlessly with the live-action footage. Our production-ready output allowed the creative team to execute complex, imaginative sequences—from snowboarding across snowy peaks to piloting a stylized plane—that pushed the boundaries of traditional celebrity endorsements.
The final campaign was a visual triumph, with the 3D MC becoming a viral centerpiece of BOC’s marketing campaign. The seamless transition between the real artist and his digital twin provided the brand with unlimited creative flexibility. This project highlights our strength in stylized character development and our ability to deliver technical excellence that meets the rigorous standards of multi-platform commercial advertising.
